About – the Hinterland Tourism Sunshine Coast (HTSC)

Hinterland Tourism Sunshine Coast is an Incorporated Association of like minded people engaged in both tourism and business.

HTSC members recognise that by combining the promotional resources of many small businesses, significant benefits can be realised far beyond the capacity of a single business on its own.

HTSC seeks to promote the Sunshine Coast Hinterland as a premier tourist destination to areas outside of the hinterland itself and in particular to its primary market of Brisbane and South East Queensland.

Membership is drawn from the Glass House Mountains to the south, west of the Bruce Highway and out to Kenilworth and includes Nambour and Mapleton to the north.

HTSC seeks to protect and preserve the iconic beauty of the hinterland. It takes a close interest in both local and state government matters to encourage appropriate investment and promotion of the area. It seeks to resist those actions that may threaten its unique qualities.

HTSC works to develop strong working relationships with Chambers of Commerce, local business groups, regional and state tourism organisations and the Sunshine Coast Council.

HTSC has an executive, drawn from members, who may nominate and are elected each year at the Annual General Meeting held in September.


HTSC has limited financial resources and thus cannot be “all things to all people”. Yet it punches above its weight by identifying and delivering a carefully selected number of projects each year that will continue to be effective and relevant beyond the initial inception.

Examples of this include the popular sub regional maps, the individual walks maps, the web site and wedding guide. Just these four items alone provide sufficient return to more than justify the annual membership fee.

The organisation of promotions continues to be a major activity for H.T.S.C. with a number of successful television and radio campaigns to its credit.

HTSC has worked hard to be recognised as a sub region in its own right. Through the sub regional Panel it now takes its place at the regional table with an equal voice to the three other coast based sub regions.

HTSC has been a strong supporter of the regional tourism organisation Visit Sunshine Coast.

HTSC believes that the concept of regional and sub regional focus through a single organisation is the correct way forward. As such a close working relationship is being fostered with Visit Sunshine Coast

HTSC has been very successful in securing additional funding to support planned activities such as promotions, publications and overall market development.

HTSC continues to support and works in close co-operation with the information centres within the sub region and plays an active role in the direction of information centres throughout the region.


An organisation’s strength and influence is determined by its size and representation. The stronger the organisation the more its voice will be heard by tourism boards, funding groups, regional councils and state governments.

Membership numbers provide funds for promotion and marketing. Thus the more members the stronger will be the marketing and promotional activity.

In an age of intense competition internationally and from other regions, membership numbers need to be maximised to deliver the funds necessary to be truly effective.

Specific benefits of HTSC membership include:

  1. Detailed listing on the HTSC web site.
  2. Listing on the very popular Sunshine Coast Hinterland Map, with a print run over 80,000 each year, available through Visitor Information Centres, Accommodation Houses and Tourist Attractions across the entire Sunshine Coast region.
  3. Exclusive access to advertising in HTSC publications ( the Wedding Guide is an example).
  4. Exclusive access to participate in the Wedding Showcase and Wedding Festival.
  5. Invitation to Member Networking events.
  6. Invitation to workshops.
  7. Participation in promotional and marketing events in selected media.
  8. Key TV campaigns developed to promote the hinterland exclusively.
  9. A strong voice in the direction of tourism for the overall region.
  10. Membership fees that reflect an outstanding return for the annual charge.

2018 Executive Committee

President Kerry Brown  editor@svgazette.com.au
Vice President Alan Dryden reception@thefallsmontville.com.au
Secretary: Nicole Hilton nic@mcu.com.au
Treasurer: Roger Reilly rwreilly@bigpond.com
Committee Member: Noel Wootton  noelwootton48@gmail.com
Committee Member: Jennepher Bucher  jennepher@malenycheese.com.au
Committee Member: Susan Maynard  susan@connecttourism.com.au
Committee Member: Roger Reilly  rwreilly@bigpond.com
Committee Member: Toni Collett  toni@tonicollett.com.au 
Committee Member: Bob Burns  rb637224@bigpond.net.au


We welcome you as a new Member. We welcome all those Members who are renewing their membership. There are real and proven benefits that Hinterland Tourism continues to deliver. All the Executive team are volunteers. There are no paid staff. Every dollar of income goes towards the promotion of the Hinterland. Our ability to deliver great product and promotional activity relies on membership support and growth. We sincerely thank you for your trust and backing through a very difficult period for tourism in general. In tough times it is good to recall the meaning of the word TEAM. Together, Each, Achieves, More!


For Membership Enquiries, please email us at info@hinterlandtourism.com.au or call 0407 164111

Download our Membership Form here:




HTSC Model Rules

Download Membership Rules:

HTSC Membership Model Rules (PDF format)
HTSC Membership Model Rules (Microsoft Word Format)

Feedback Policy

We welcome your feedback – If you would like to send feedback to Hinterland Tourism Sunshine Coast please download a form below and foward it to the local Visitor Information Centre, or to HTSC (address on the form).

Feedback Form (PDF format)
Feedback Form (Microsoft Word Format)

Click Here to view the HTSC Feedback Policy.

HTSC is Affliated with:
Visit Sunshine Coast
Tourism Events Queensland – TEQ
Maleny Chamber of Commerce
Montville Chamber of Commerce

Proudly Supported by the Sunshine Coast Council’s grants program